Cinnamon not only adds great flavour to food, it also helps to preserve it. People from other parts of the world appreciated the fragrance and taste of cinnamon. They wanted it too and were willing to pay a good price for it. The Greeks, the Romans and Egyptians bought cinnamon from India. In the middle ages, the Venetians grew rich by taxing the cinnamon that was brought from India to Europe and the Meditteranean.