When you move or copy information, the paste option is used to send the information as a whole. But, to move or copy only some aspects of the data, like only its formatting or only value, the Paste Special option is used. To use the paste special, select the text and apply move or copy, then at the destination location,
Click Edit → Paste Special (or) press Ctrl + Shift + V, (or) Alt + E + S the Paste Special dialog box opens.
