A good brand name should contain the following characteristics:
i. Simple and Short: A brand name should be simple and short so that there is no complication or oddity related to its name. For example, the brand names like LUX, BATA, BINACA and DALDA have these qualities.
ii. Easily Pronounceable: A brand name should be easily pronounceable. For example, TATA, BATA, FIFTY-FIFTY etc.
iii. Suggestive: Brand name should be self-explanatory thereby suggesting the inherent quality of the product. For example, HAJMOLA indicates the curing of indigestive system and the product like UJALA suggests more whiteness and brightness.
