Dimensions of Business Environment
(1) Economic Environment:
Interest rates, inflation rates, changes in disposable income of people, stock market indices and the value of rupee are some of the economic factors that can affect the business enterprise.
(2) Social Environment:
The social environment of business includes the social forces like customs and traditions, values, social trends, literacy rate, educational levels, lifestyle, etc.
(3) Technological Environment :
Technological environment consists of new products, new technologies, new approaches to product, new methods and equipments, etc.
(4) Political Environment:
Political environment includes constitution, political parties and their ideology, types of govt., political stability, attitude towards business, etc.
