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in Marketing Management by (30.3k points)
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“It rightly says that packaging works as silent salesman”. 

1. Do you agree? 

2. Explain.

1 Answer

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by (29.4k points)
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Best answer

1. Yes. 

2. Packaging is the process of enclosing a product in containers, bottles, boxes, plastic bags, tubes, etc. Packaging protects the product from spoilage, breakage, leakage, etc. while goods in transit or storing in warehouses.

Functions of packaging:

  • Packaging helps in identification of the products. 
  • Packaging protects the product from spoilage, breakage, leakage, etc.
  • It facilitates easy transfer of goods to customers. 
  • Packaging provides convenience in the storage of the product.
  • It attracts the consumers to purchase the product.

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