| Wholesaler |
Retailers |
| 1. They organize business on a large scale. |
They organized business on small scale. |
| 2. Huge capital is required |
Less capital is required |
| 3. They have direct contact with producers. |
They have direct contact with consumers. |
| 4. Act as a link between producer and retailer |
Act as a link between wholesaler and consumer. |
| 5. Location of business is not important |
Location of business is important |
| 6. They do not provide after sales services |
They provide after sales services |
| 7. They deal in large quantities of goods. |
They deal in small quantities of goods. |
Types of Retail Trade
Retail trade can be classified into the following two categories on the basis of whether or not they have a fixed place of business.
1. Itinerant Retailers
2.Fixed shop Retailers
