1. Growth is always essential for the existence of a business.
2. A business firm is bound to die if it does not try to expand its activities.
3. Growth is the next challenge for a established firm.
4. Extension is a result of thoughtful consideration of various factors, including the financial, logistical, even his/her emotional readiness.
5. There may be a niche that firm wants to capture or a location not serviced even by your competitors.