Question

‘Jagriti Ltd’ are the manufacturers of Cars for the last 15 years and was earning good profits. Recently, due to the irregular supply of parts by the suppliers the company could not make timely delivery of cars to its customers. The customers cancelled their bookings and there were very few new bookings. As a result the sale of the cars declined and also the profits. The management of the company analysed the problems and decided to take over those two firms because of whom the problems arose. One of them was supplying engines and the other types. The company also launched new discount schemes for its customers. It also decided to employ 200 unemployed young boys and girls to take up the cleaning operations using imported machines inside the factories as well as the surrounding areas.

1. Identify and state the concept of ‘Enterprise Marketing and Growth Strategies’ discussed in the above para. 

2. Identify any one value which ‘Jagriti Ltd’ wanted to communicate to the society.

Answer 1

1. The concept for enterprise marketing is sales promotion. Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out inventories, attract traffic, and to lift sales temporarily. The concept for growth strategy is acquisition. Acquisition are often made as part of a company’s growth strategy whereby it is more beneficial to take over an existing firm’s operations and niche compared to expanding on its own. Acquisitions are often paid in cash, the acquiring company’s stock or a combination of both. 

2. Following are few of the values which ‘ Jagriti Ltd.’ wanted to communicate to the society: 

• Job opportunity for youth 

• Equal opportunities for both men and women 

• Care for environmental cleanliness.