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Explain the various methods of personality measurement. Points: 

(i) Behavioural analysis 

(ii) Self-report technique 

(iii) Projective method

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The word personality is derived from the Latin word ‘persona’ which was used to refer to masks worn by actors during a stage performance, Thus, the meaning of personality was interpreted as ‘projected behaviour’ of an individual.

According to Gordon Allport, “Personality is the dynamic organization within the individual of those psychophysical systems that determines his unique adjustments to the environment.

According to Norman Munn, “Personality is a unique combination of individual’s physical structure, needs, interests, abilities and aptitudes. Personality can be assessed using techniques such as Self Report measures (inventories), Behavioural Analysis Techniques and Projective techniques.

(i) Behavioural Analysis Techniques 

Behavioural Analysis techniques such as Interview and Observation can provide information about an individual’s personality in a variety of situations. 

(a) Interview – It is a process in which the interviewer collects information about the personality of an interviewee by asking him/her specific questions. The main types of interview depending on the purpose of assessment are- Structured and unstructured interview.

  • Structured interview – The number, type and sequence of questions to be asked in the interview are predetermined. The answers expected are also specific. This type of interview is used where exact quantification is required, for e.g., industrial psychologists use structured interviews to select employees for a job.
  • Unstructured interview – The type and sequence of questions to be asked by the interviewer are not pre-determined. Detailed answers can be given and scoring is often subjective. It is employed by clinical psychologists, counsellors, etc.

(ii) Self-Report Technique (Inventories) 

The individual provides information about his/her personality by responding to statements/ questions on the inventory, for e.g., Minnesota Multiphasic Personality Inventory (MMPI), 16 Personality Factor Questionnaire (16 PFQ), etc. Responses are scored in quantitative terms and interpreted on the basis of norms that are developed for the test.

(iii) Projective Techniques 

Projective techniques emerged from the psychoanalytic perspective. The individual responds freely to relatively unstructured or ambiguous stimuli/material. It is assumed that individuals project their own personality onto these stimuli, often revealing personal conflicts, coping styles, etc. Projective techniques cannot be scored in an objective manner. They use various materials like inkblots, ambiguous pictures, incomplete sentences, word associations, etc. Main projective techniques include Rorschach’s InkBlot Tests, Thematic Apperception Test (TAT), Sentence Completion Test, etc.

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