Naman and Govind after finishing their graduation under vocational stream decided to start their own travel a agency which will book rail Tickets and Air tickets on commission basis. They also thought of providing tickets within ten minutes through the use of internet. they discussed the idea with their professor Mr. Mehta who liked the idea and suggested then to first analyse the business environment whic consists of investors, competitors and other farces like social, political, etc. that may affect thier business directly of indirectly. he further told them about the technological improvements and shifts in consumer preference that were taking place and hence they should be aware of the environmental trends and change which may hinder their business performance. he emphasised on making plans keeping in mind the threate posed by the competition, so that they can deal with the situation effectively. this alignment of business operations with the business environment will result in better performance.
(i) State any two features of business environment as discussed by professor mehta with Naman and Govind.
(ii) State any two importance of business environment in above para.
