Objectives:
This is the first step in planning the action plan of the organization. Objectives are the basics of every company and the desired objective/result that the company plans on achieving, so they are the endpoint of every planning activity.
For example one of the objectives of an organization could be to increase sales by 20%. So the manager will plan all activities of the organization with this end objective in mind.
Strategy:
This obviously is the next type of plan, the next step that follows objectives. A strategy is a complete and all-inclusive plan for achieving said objectives. A strategy is a plan that has three specific dimensions
1.Establishing long-term objectives
2.Selecting a specific course of action
3.allocating the necessary resources needed for the plan
Forming strategy is generally reserved for the top level of management. It actually defines all future decisions and the company’s long-term scope and general direction.
