Advertisement is the promotional tool of marketing-mix, which is an impersonal form of communication and is paid by the marketer.
Advantages of Advertising:
(1) Low cost per contact.
(2) Ability to reach potential visitors where sales staff cannot reach.
(3) Great scope for creative versatility and dramatization of messages.
(4) Ability to create images that sales staff cannot.
(5) Non-threatening nature of non-personal presentation.
(6) Prestige and impressiveness of mass media advertising.
Disadvantages of Advertising:
(1) Inability to close sales.
(2) Advertising clutter or too much competition.
(3) Viewer visitor may ignore advertising messages.
(4) Difficulties in getting immediate response and actions.
(5) Difficulties in getting quick feedback and in adjusting messages.
(6) Difficulties in measuring effectiveness.
