`(i)` Gathering and analysing market information :To gather market information, themarketer makes a SWOT analysis, i.e the analysis of strengths and weaknesses of the organisation and the available opportunites and threats. Collection of market information is necessary to identigy the views and opinions and needs of customers before taking decisions regarding what opportunity can be best pursued by the firm.
`(ii)` Customer support services: An important function of marketing relates with developing customer support services such as after sales services, handling customer complaints, etc.
All these services aim at providing maximum satisfaction to the customers, which, in turn, helps in procuring repetitve sales from the customers and develop brand loyalty for the product.
