Let us depict the forces and their points of application for the spool. Choosing the positive direction for x and φ as shown in the fig.,


“Notice that if a point of a solid in plane motion is connected with a thread, the projection of velocity vector of the solid’s point of contact along the length of the thread equals the velocity of the other end of the thread (if it is not slacked)”
Thus in our problem, vp=v0 but v0=0 hence point P is the instantaneous centre of rotation of zero velocity for the spool. Therefore vc = ωr and subsequently wc = βr
