Institutional Advertising and Product Advertising.

Question

State one difference between each of the following :

Institutional Advertising and Product Advertising.

Answer 1

Difference between Product Advertising & Institutional Advertising :

Basis	Product Advertising	Institutional Advertising
Meaning	Promotion of a specific product to boost sales	Promotion of the brand as a whole
Uses	It is routinely used to attract customers to a product and increase their perception of its value.	It is used to develop the distinct brand image of your company.
Advantages	Increased profits, attracting potential customers	Improve and maintain a brand's image, and put forward a subtle sales pitch.
Disadvantages	Misleads customers, may tarnish company image	Is an added cost to the company without immediate returns