When a bar magnet is suspended so as to rotate freely in a horizontal plane, it comes to rest in approximately the North-South direction.
The end of the magnet directed towards the Earth’s geographic North Pole is called the north-seeking pole or the north pole, and the other end which is directed towards the Earth’s geographic South Pole is called the south-seeking pole or the south pole.
The cause for this alignment is seen when we consider the turning moment on a bar magnet suspended in a uniform magnetic induction \(\vec B\), as shown in below figure. The north pole (pole strength + m) and the south pole (pole strength – m) of the bar magnet experience equal and opposite forces of magnitude mB. If the lines of action of these two forces are not the same, they constitute a couple whose effect is to produce rotation.
Torque on a bar magnet