| Statement |
Elements of promotion mix |
| 1.It is paid form of personal communication |
c) personal selling |
| 2.It is made through identified sponsor |
a) advertising |
| 3.These are short term incentives |
b) sales promotion |
| 4.It is non sale communication |
d) public relations |
Advertising is done through identified sponsor.
Personal selling is paid form of personal communication
Sales promotion activities are short term incentives offered to customers.
Public relations is a non sales communication.
