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in Business Studies by (40 points)
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Post demonetisation, bank employees have been experiencing hectic long working hours, which has been highly praised by all. Banks chalked out a compensation plan for their employees, who have been working long hours like offering compensatory “off-days” in lieu of holidays on which the employees worked , giving “additional money” to the employees and so on. Reshma (42), who has been working with a nationalized bank for seven years, said, ” We have worked tirelessly to meet customer’s demands,”. Moreover she added that “There were several circulars from the head office and RBI. We had to go through them thoroughly and adhere to all the instructions. It is also important to ensure transactions go smoothly and we solve customer-staff disputes,” In context of the above case: Identify the human need of Reshma as per Maslow’s need hierarchy theory which was affected due to demonitisation. Identify the type of incentives which were provided to the bank employees for assuming their responsibility diligently. State any two values which the banks are propagating towards their customers.

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As per Maslow’s theory, Reshma’s Physiological Needs were affected which are the most basic in the hierarchy and are linked to primary needs like hunger, thirst, shelter etc.

Monetary and Non-Monetary Incentives were being provided to the bank employees.

Customer Satisfaction and Trust are the two values which the banks are propagating.

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