Question

What is telephonic marketing? Explain.

Answer 1

Telephonic marketing:

• A trade method where in potential customers are contacted through telephones and information and features about products is given and then sold is called telephonic marketing.
• If the potential customers show interest on telephone, the telemarketers take – their appointment and visit them at decided time. They then explain the product in detail and try to sell.
• This method is largely used for selling financial products like home loans, vehicle loan, insurance, credit cards, etc.
• Telemarketing is advantageous to customers as they can meet the sales executives at their convenient time and place.
• The products are demonstrated and sold directly by executives of companies i.e. without involving any middleman. Hence, they can sell the products cheaper and also offer discounts and schemes.