Question

Common identification of chain stores increases foot-fall. Give reason.

Answer 1

• Chain stores have several outlets spread across a city state or even a country.
• Chain store owners follow a common theme of design and appearance of the exterior and interior for each store.
• They put same type of glow sign boards, provide same dress-code to the employees, use same type of furniture, menu, advertisement hoardings, etc. As a result they develop a common identification for their stores.
• Customers visiting the store if like the products start publicizing the store through word-of-mouth and the brand gains popularity. Whenever the customer goes in some other area or city and sees the same chain store he easily recognizes it and chances are he may visit it to enjoy the products.
• For example, whenever we come across Domino’s Pizza store we become familiar about its identification.
  All these factors together increase foot-fall.