Question

Write a note on marketing concept.

Answer 1

Marketing concept:

• This is the most modern and widely used concept. It can be called as user-based concept.
• The company undertakes production by taking up research on preferences, habits, desires, etc. of the consumers.
• All marketing policies are formulated by keeping consumers at the center.
• This concept believes in the philosophy that “Consumer is the king of the market.”
• “The aim of this concept is to provide effective and efficient product as compared to competitors.”
• Company focuses on delighting and satisfying the consumers.
• This concept benefits number of firms, consumers and society. India also highly adopts this concept for its success.