Management is a goal-oriented process : A set of basic goals is the fundamental reason for the existence of an organisation. These goals must be simple and clearly stated. Different organisations have different goals. For example, the goal of a retail store may be to increase .sales, whereas the goal of The Spastic Society of India (also called ADAPT- Able Disable All People Together) is to impart education to children with special needs. Management unites the efforts of various individuals in the organisation towards achieving these common goals.
