Empathize- Understanding the needs and pain points of individuals and businesses who use single-use plastic, as well as the marine ecosystem and the fishing and tourism industries that are affected by plastic pollution. To gain a deep understanding, research can be conducted through surveys, interviews, and observation. By understanding the responses of the users, we can develop tailored solutions.
Define - Based on the research conducted, the problem that was identified was "How can we reduce the use of single-use plastic in Japan and protect the marine ecosystem and the fishing and tourism industries?" This problem statement is specific and clearly defined, which allows us to understand the scope of the problem and develop solutions that address it directly.
Ideate - Through brainstorming sessions, we can look at a variety of potential solutions including new technologies such as bioplastics, redesigning existing systems, and creating new incentives. One idea can be integration of biodegradable plastics in single-use packaging. Another idea can be to create a system of rewards or incentives for individuals and businesses that reduce their use of single-use plastic. (loyalty programs)
Prototype - Create a prototype of biodegradable plastic packaging and a mobile app that rewards users for reducing their use of single-use plastic.
Test - The prototypes of the biodegradable plastic packaging and the mobile app can be tested with businesses and consumers. The feedback gathered will help understand the potential of the prototypes to reduce harm to marine life and encourage users to reduce their use of single-use plastic.
