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What do you mean by sole trading? Explain in brief the merits and demerits of sole trading.

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Sole trading, also known as sole proprietorship, is a business structure where a single individual owns and operates the entire business. In this form of business, the owner is solely responsible for all aspects of the business, including finances, operations, and decision-making.

Merits of sole trading:

1. Ease of formation: Sole trading is easy to set up with minimal legal formalities and paperwork, making it an attractive option for entrepreneurs.

2. Full control: The owner has complete control over the business operations, allowing for quick decision-making and flexibility in adapting to market changes.

3. Direct profits: All profits generated by the business belong solely to the owner, providing a direct incentive for success.

4. Confidentiality: Sole traders can maintain confidentiality regarding business operations and financial information since they are not required to disclose them publicly.

Demerits of sole trading:

1. Unlimited liability: The owner has unlimited personal liability for the debts and obligations of the business. This means personal assets are at risk to cover business liabilities, which can pose a significant financial risk.

2. Limited resources: Sole traders may face limitations in terms of resources, such as capital and expertise, which can hinder business growth and expansion.

3. Limited specialization: Due to the solo nature of the business, sole traders may lack specialization in certain areas, leading to inefficiencies or difficulties in competing with larger businesses.

4. Lack of continuity: The business is closely tied to the owner, so if the owner becomes incapacitated or decides to cease operations, the business may cease to exist, unlike other business structures that offer continuity through partnerships or corporations.

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