Question

Tourism in India has been on the rise. Write an article in about 150 words, as Gaurav Taneja, X-B, discussing the surge in tourism in India since 2021, highlighting the key factors contributing to its growth. Propose additional recommendations to further boost tourism and predict the trajectory of the industry for the upcoming decade. Use the given cues, along with your own ideas and those you may have gathered from Unit 5: Travel and Tourism, to create this article

• Factors contributing to the tourism boom. 
• Additional recommendations to sustain and enhance tourism 
• Prediction for the future of Indian tourism: Plus, and Minus

Answer 1

Introduction: 

• Brief overview of the tourism industry in India. 
• Mention of the significant growth observed since 2021. 

Factors contributing to the tourism boom:  

• Improved infrastructure, including transportation and accommodation facilities. 
• Government initiatives such as ‘Incredible India’ campaigns and visa reforms. 
• Increased international interest due to India's rich cultural heritage and diverse attractions. 
• Adoption of technology, including online booking platforms and digital marketing strategies. 
• Recovery from the impact of the COVID-19 pandemic, with eased travel restrictions and vaccination drives. 

Additional recommendations to sustain and enhance tourism: 

• Focus on sustainable tourism practices to preserve natural and cultural resources. 
• Investment in rural tourism and offbeat destinations to distribute tourist traffic
• Enhancement of safety and security measures to build traveller confidence. 
• Promotion of niche tourism segments such as wellness tourism, adventure tourism, and ecotourism. 
• Collaboration between the government, private sector, and local communities to ensure inclusive growth and development. 

Prediction for the future of Indian tourism: 

• Continued growth trajectory driven by rising disposable incomes, urbanisation, and globalisation. 
• Emergence of new trends such as experiential travel, digital nomadism, and opportunities to have cultural experiences. 
• Challenges posed by climate change, over-tourism, and geopolitical tensions, requiring proactive mitigation strategies. 
• Potential for India to become a leading global tourism destination, attracting diverse travellers from around the world.