Following are the main steps involved in marketing research
Step 1: Defining the marketing problem to be tackled and identifying the marketing research problem involved in the task.
Step 2: Specifying the information requirement, i.e. preparing a list of the needed information.
Step 3: Developing the research design and research produce, i.e. determining whether such information is already available, either in records of the company or in outside sources.
Step 4: Information, i.e., select the research instrument to be used, select sample type and size.
Step 5: Analyzing the information and interpreting it in terms of the problem being tackled.
Step 6: Summarize the findings.
Step 7: Preparing the research report.
