Point-of-sale displays are printed promotional materials situated near the point of sale where transactions are completed in a retail establishment. Retailers display goods on these structures to attract customers’ attention and encourage them to buy products.
Strategic POS locations play on consumers’ impulses to buy, allowing retailers to influence their purchasing decisions at the last minute. As a result, POS displays allow retailers to increase customer spending and upsell products in the final moments before shoppers complete their transactions.
