The benefits of marketing mix:
(a) Product Oriented:
- It is according to the needs of customers.
- It reflects saleable quality.
- It gives scope for improving the quality.
- Attractive designing and packaging is possible.
- After sales services become strength.
(b) Price Oriented Benefits:
- Determination of price according to the paying capacity of customers.
- Fair pricing of the product can be done.
- Credit facility can be provided/availed.
- Discount and allowance can be provided.
(c) Promotion Oriented:
- Advertising can be done for raising sales.
- Sales promotion is possible.
- Helps personal selling.
(d) Distribution Oriented:
- Availability at the right place is possible.
- Availability through convenient outlets.
