Studying can also help you personally - if you practice what you learn daily. Good merchandising: Makes your selling job easier. Signs, displays and merchandise arrangements do much of your selling job for you. Frees you for genuine selling activities. Effective merchandising encourages most shoppers to serve themselves, thus freeing you to help the bigticket shopper who really needs your help. Increases your sales per customer. Even when you serve a customer, an attractive merchandise arrangement will stimulate extra sales. This boosts your sales per customer, which makes your sales record run well above the national averages. Raises your total sales. You can only wait on one customer at a time, but many customers can serve themselves at the same time from the displays you build. Makes retail selling more rewarding. Rushing around the sales floor to make small sales can be frustrating. Effective merchandising frees you for activities that challenge your selling skills. Gives you time to develop new skills. Selfservice displays give you time to involve yourself with other retailing activities, which increases the speed of your raises, advancements and promotions.
