1. One-to-one approach: The targeted user typically browses the Internet alone, so the marketing messages can reach them personally. This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the user.
2. Appeal to specific interests: E-marketing places an emphasis on marketing those appeals to a specific behavior or interest, rather than reaching out to a broadly defined demographic. "On and Off-line" marketers typically segment their markets according to age group, gender, geography, and other general factors. Internet marketing differs from magazine advertisements, where the goal is to appeal to the projected demographic of the periodical.
Because the advertiser has knowledge of the target audience - people who engage in certain activities (e.g., uploading pictures, contributing to blogs) - the company does not rely on the expectation that a certain group of people will be interested in its new product or service.
3. Geo targeting: Geo targeting (in internet marketing) and geo marketing are the methods of determining the geolocation (the physical location) of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, Internet Protocol (IP) address, ISP or other criteria
4. Different content by choice: Atypical example for different content by choice in geo targeting is the FedEx website at FedEx.com where users have the choice to select their country location first and are then presented with different site or article content depending on their selection.
5. Automated content: With automated different content in internet marketing the delivery of different content based on the geographical and other personal information is automated.
