(A) Companies use all tools at the same time because of the nature of market nature of the product promotion budget and objectives of promotion being different at different times.
(B) The most commonly used non-personal tool of promotion which is paid for by the marketer is advertising. It contains following features:
(i) It is paid form of promotion tool by an identified sponsor to promote an idea or goods.
(ii) It is a non-personal form of communication. Many persons can be communicated or informed at one time.
(C) The tools of promotion are:
(i) Public Relation
(ii) Advertisement
(iii) Personal selling
