In accordance with Cartesian sign convention the given parameters are
f = -10 cm, u = -15 cm
From lens equation, we have
(1/v) = (1/f) + (1/u)
= [1/(-10)] +[1/(-15)] = -(1/6) 160
v = -6 cm
Lateral magnification, m = (v/u) = -6/-15 = 0.40
The minus sign with image shows that the image is located on the side of the object. The magnification is positive and m <1, which shows that the image is upright and diminished.