Free samples of low price and repeat sales items are , distributed to selected people to gain consumer acceptance and to popularise the product.
Under this, consumers are given rewards for analytical creative thinking about the product in the form of slogan writing, sentence completion, etc. Rewards are given to the successful participants in the form of cash prize or free travel.
- Rebate or price-off offer :
In order to increase sales, many producers introduce price off to the customers. The product is offered at a reduced price to the customers. The product is offered at a price lower than the normal price.
Under this, the seller provides guarantee and warranty services for a product for a fixed duration to the customer.
Attractive, colourful and good packaging attracts and induces a consumer to buy products. Packaging not only helps in identification of the product, but it also facilitates use of the product.
