Concept of commercialisation is getting a great momentum.
For example: the family functions like marriage are being managed by the marriage bureau. Gone are the days when the family members used to pass on the artistic and creative traits to the other members. Now there are various organisations or institutions working to overhaul the individual, cultural and artistic traits. For all such services they are charging the heavy amount of money.
Commercialisation is promoting consumerism. Overall lifestyle of the people such as styles of dressing sense, dinning, decorating their living places, celebrations, various programmes have changed rapidly. Markets for consumer goods are expanding rapidly. Even the so called aspects of the Indian culture such as Yoga, Ayurveda, Pushkar fairs etc are not left untouched by the impact of working of institutions in each and every field.
