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Discuss the importance of feedback in communication.

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Feedback—After receiving the message, the receiver derives the meaning from the message and responds to the sender. The return flow of communication is called Feedback. 

The process of communication is successful when the sender receives the feedback from the receiver. Feedback helps the sender to know whether the message communicated to the receiver has been understood by the receiver properly. 

Feedback depends upon the type of communication. 

In case of oral communication or face-to-face the communication feedback is immediately available and the sender can judge the effectiveness of his message communicated to the receiver immediately . 

In case of written communication, the feedback is not immediately available to the sender. The receiver may take time in sending response to the sender. Moreover, the sender cannot see the face expressions of the receiver.

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