State one difference between each of the following Capital Market and Money Market

Question

State one difference between each of the following :

(a) Capital Market and Money Market

(b) Direct Cost and Indirect cost

(c) Employment Exchanges and Placement Agencies 

(d) Cheque and Bank Draft 

(e) Advertising and Publicity

Answer 1

(a)

 

Basis of difference	Capital Marketing	Money marketing
Meaning	A  section of financial market where long term securities are issued and traded.	A segment of the financial market where leading and borrowing of short term securities are done.
Nature of Market	Formal	Informal

(b)

Basis of difference	Direct cost	Indirect cost
Meaning	A cost that is easily attributable to a cost object is known as Direct Cost.	Indirect Cost is defined as the cost that cannot be allocated to a particular cost object
Classification	Direct material,  direct labour, direct expenses	Indirect material,indirect labour indirect overheads.

(c)

Basis of difference	Employment Exchanges	Placement Agencies
Scope	They work for Govt. Bodies, state Governmet offices, Public sector officers and provide information about the registred users for particular field.	They work for large, small scale companies.
ownership	They are run by Central/State/Ut Government	They are run by private firms.

(d)

Basis of diffrence	Cheque	Bank draft
Payment	Payable either ot order or to bearer	Always payable to order of a certain person.
Issuance	Cheque is issued by an individual.	Demand Draft is issued by a bank.

(e)

Basis of Difference	Advertising	Publicity
About the Product	It is what the company says about its product.	It is what others say about the product.
Cost	Very expensive marketing tool	Free of cost.