Product advertising is the art of building and maintaining product awareness with potential buyers. A good product advertising educates potential customers on why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.
Informative advertising is often used when launching a new product or for an updated product. The objective is to develop initial demand for a good, service organization or cause. It is used when a new product is put in the market on when an old product has been re-launched or updated. Informative advertising will tell the consumer and marketplace about the product, explain how it works, provide pricing and product information and should build awareness for the product as well as the company.
