(a) The essentials of a brand are :
1. The brand name should be brief and clear.
2. It should be suggestive of the utility of the product.
(b) The two uses of Income and Expenditure Account are :
1. It is prepared with the object of finding out the surplus or deficit of current incomes over current expenses.
2. It serves as the basis for preparing the Balance Sheet of non-trading organisation.
(c) The four elements of Price Mix are :
1. Discounts : A firms will increase the sales by giving discounts to the customers.
2. Price Policy : It is the standing answer of the firm to recurring problem of pricing.
3. Credit : It denotes confidence of the lender in the honesty and integrity of the borrower and his ability to repay his debit in time.
(d) The two harmful effects of global warming are:
1. Global warming could have disastrous effects on the environment, e.g., sea level rise, polar ice melts etc.
2. It have serious impact on human lives by affecting freshwater availability, agriculture yield etc.
(e) Vestibule Training is also known as “Off the Job Training.” New workers are trained with specialised machines and equipments under practical work situation. Trainees have an opportunity to get accustomed to the work routine and recover from their initial nervousness before going on the actual jobs.
