Question

Sanchit, after completing his entrepreneurship course from Sweden returned to India and started a coffee shop ‘Aroma coffee can' in a famous mall in New Delhi. The speciality of the coffee shop was the special aroma of coffee and a wide variety flavours to choose from. Somehow the business was neither profitable nor popular Sanchit was keen to find out the reason. He appointed Sandhya, an MBA from a reputed college, as a Manager to find out the causes for the same.

Sandhya took feedback from the clients and found out that though they loved the special unique aroma of coffee but were not happy with the long waiting time being taken to process the order. She analysed and found out that there were many unnecessary obstructions in between which could be eliminated. She fixed a standard time for processing the order.

She also realised that were some flavours whose demand was not enough. So, she also decided to stop the sale of such flavours. As a result with in a short period Sandhya was able to attract the customers.

Identify and explain any two techniques of scientific management used by Sandhya to solve the problem.

Answer 1

(a) Time Study: It determines the standard time taken to perform a well defined job, the objective of time study is to determine the number of workers to be employed.

(b) Motion Study: It refers to the study of movements like lifting, putting objects, sitting & changing positions etc. Which are undertaken while doing a typical job. Unnecessary movements are eliminated so that it takes time to complete the job efficiently.

(c) Standardisation and simplification of work: It is the process of setting standards for every business activity. These standards are bench mark which must be adhered during production process. The standards should be set for every business activity i.e. standardisation of process, raw material, time, product etc. Simplification aims at eliminating superfluous varieties sizes and dimension.