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'Indian Drugs and Pharmaceuticals Ltd.' is engaged in the manufacturing and distribution of medicines. The company has set up an objective of increasing its sales turnover by 20%. To achieve this objective the company has decided to diversify into baby health care products. Since the company has already set its objectives and developed premises based on the same, it wants your help for the remaining steps to be taken in this process. Explain briefly these steps.

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Remaining steps, to be taken in the process of Planning are:

(i) Identifying and Evaluating  alternative courses of action.

(ii) Selecting an alternative.

(iii) Preparation of derivative plans.

(iv) Implementing the plan and follow up action.

Detailed Answer:

(i) Identifying alternative courses of action: All the alternative courses of action are identified.

(ii) Evaluating alternative courses: The positive and negative aspect of each alternative is evaluated.

(iii) Selecting an alternative: The most feasible, profitable and with least negative consequences alternative is selected as plan.

(iv) Implementing the plan: The selected plan is put into the action.

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