1. Financial Assistance : Wholesalers provide financial assistance to retailers by selling goods on credit.
2. Meeting the Requirements : Due to limited capital and lack of space in his facility a retailer cannot hold large variety of products.
3. Introduction of New Products : Wholesalers bring new products and their uses to the notice of retailers.
4. Price Stability : Wholesalers reduce price fluctuations by adjusting supply and demand and save the retailers from loss arising from price fluctuations.
5. Economy in Transport : A wholesaler often delivers goods at the door steps of retailers and save their time and cost of transport.
6. Regular Supply : Wholesalers keep large stock of varieties of goods and provide a regular supply of goods as per the retailer’s need.
