1. The founders of Jainism and Buddhism did not prescribe killing as a religious rite.
2. They secured their livelihood mostly by alms. Celibacy and abstinence from holding property made the new teachers much more acceptable than the Brahman priests.
3. The people’s resentment about the expensive and elaborate Vedic rituals, animal sacrifice and the desire for wealth eventually took them towards Jainism and Buddhism.
4. Mahavira and Buddha lived a life of purity and exemplified simplicity and self-denial. They lived in the times of Bimbisara and Ajatashatru, the famous kings of Magadha.
5. The commercial development of the northern cities like Kaushambi, Kushinagar, Benaras, Vaishali and Rajgir added importance to the Vaishyas who turned to Buddhism and Jainism in their eagerness to improve their social status.