Levels of Packaging: There are three levels of packaging as given below:
i. Primary Packaging: It refers to that container which is very close to the product. In some cases, it is kept throughout the entire life of the product, such as shaving cream tube, match box, etc. In other cases, it is kept till the consumer is ready to use the product, such as, plastic cover of Britannia Cake.
ii. Secondary Packaging: It refers to that container which is used for extra care of the product till the product is come into use, such as, card board box of shaving cream tube. When a consumer starts using the cream, he will dispose off the box but retain the primary packaging (e.g., plastic tube).
iii. Transportation Packaging: It refers to that packaging which is necessary to use for transportation, identification and storage. For example, a big card board box which is containing say 100 units of shaving cream tubes.
