Meaning of Personal Selling: It refers to contracting prospective buyers of product personally.
Qualities of a Good Salesman: A good salesman should posses the following qualities:
1. Physical Qualities: A salesman can be called a good salesman only when he is physically healthy. Physical health is a big wealth for a salesman. As goes the saying: ‘First impression is the last impression.’ A healthy salesman very soon gets associated with the customers.
2. Psychological Qualities: A good salesman should be a specialist psychologist, so that he may understand the feelings of the would be customers. It is most essential for him to have qualities of friendliness and patience.
3. Technical Quality: The salesman should have a detailed knowledge of the manufacturing process, the method of using, advantages, specialities, price and types of availability of his product. He should remain vigilant of the nature of the company for which he works.
4. Good Communications Skill: He should be capable enough to speak clearly, freely and is a balanced manner. While communicating, he should be full of confidence. Also he should be capable enough to answer all the queries of the customer satisfactorily.
