The basic qualities which every salesman should possess in order to be a successful salesman are:
(a) Good health and appearance: The salesman should have good health. There can be sound mind only in a sound body and health gives the energy to work hard. Good appearance includes pleasant facial expressions, smart dress, personal cleanliness, good habits etc. which attracts the attention of customers towards the salesman.
(b) Good Posture: Good posture means upright bearing and carriage. A salesman should have a good posture which ensures confidence and commands respect from the customers.
(c) Voice and Conversational habits: A salesman should modulate his voice to be natural so as to attract the attention of customers.
(d) Cheerfulness: A salesman should possess a smiling face to attract all types of customers to him.
(e) Initiative: A salesman’s job needs a considerable amount if initiative unlike, other jobs. It means an ability to work without continuous direction.
(f) Intelligence and imagination: Intelligence means quickness in understanding, better selling methods. Salesman should have imagination to look at things from the consumer’s point of view.
(g) Presence of mind: The presence of mind is the quickness in grasping the situation and handling it according to the needs of the time.
(h) Sharp memory: A good salesman should possess sharp memory which helps to recognize his customers and remember their requirements.
(i) Sociability: A salesman should have a liking for people to mix with them.
(j) Courtesy with good manners: He should be courteous in his behavior with all customers and especially with women customers.
(k) Honesty and Loyalty: A salesman should be honest in making representation about the products to the customers. He must be loyal to his employer.
