Question

These are various channel levels which help in the proper distribution of goods from the producers to the consumers. Identify the channel levels.

Answer 1

Types of Channels:

1. Direct channel (Zero level): Producer → Consumer 

2. One level channel: Producer → Retailer → Consumer

3. Two level channel: Producer → Wholesaler → Retailer → Consumer 

4. Three level channel: Producer → Agent → Wholesaler → Retailer → Consumer