Zamon Ltd is manufacturer of electornics goods based in pune on one han it delsa in items like books music instrument videtapes etc and on the other hand it deals in laptop and mobile phones .
The company had a fuctional structure with separate heads for prodcuton marketing and finance .All the fuction heads were looking after the products but at times theri activityes overlapped this led to problems related to coordinntion and inter departemetnal conflicts to acilaitate speicalisaation ramit the ceo of hte compnay decioded ot group books music instrument videotapes tec under media and laptops and mobile phone s under consumer electronics while doings os ramit has perfromed step in the process of one of the function of management
Identify the step
