Question

Marketing is much more than selling. Comment.

Answer 1

Marketing is much more than selling as it includes wide range of activities of selling with other activities.The following points highlight the difference between marketing and selling.

Basis of Difference	Marketing	Selling
1.Scope of the Term	Marketing is a wider time and involves a number of activities such as planning, designing, after sale services, etc.	Selling is a narrower term and is confined just to the promotion activities and the transfer of ownership of the product from the seller to the purchaser. Selling is just a part of marketing.
2.Starting point	Factory is the starting point	Market is the stating point
3.Means of profit Maximisation	Marketing lays emphasis on enhancing customer satisfaction for maximising profits.	Selling lays emphasis on maximising the sales for maximising profits.
4.Emphasis	All marketing activities emphasise on customer satisfaction	Selling activities emphasise on sale of goods and the transfer of ownership of product from the seller to the purchaser.
5.Scope of Activities	Marketing activities start before production and continues even after the sale of the product.	Selling activities start only after the production of the product.