Question

Explain the difference between selling and marketing.

Answer 1

Difference between selling and marketing:

Point of difference	Marketing	Selling
Meaning	The identification of the needs of the consumer through the process of creating profit and consumer satisfaction is called marketing	Exchange of goods or service for money is known as selling
Area of Work/ Scope	The scope of marketing is very wide. It includes understanding the requirement of consumer, develop new products, determining price and provide after sale service	The scope of selling is limited to the transfer of ownership of products from the seller to the consumer.
Objective	To earn profit through customer satisfaction	To earn profit by selling products and services
Parties	Suppliers of product, middlemen involved in sale distribution, consumers, etc.	Buyers and sellers
Beginning and End	Marketing process begins with market research and ends with after sales service.	Sales begin after production and ends with providing goods or service to consumer
Need for Capital	Storing products, gradation, packing, labeling, transportation of goods requires considerable working capital.	Since the scope of work is quite narrow, less working capital is needed.
Direction of Efforts	Efforts are made in manufacturing the product as per the need of consumer and making them reachable to consumer.	Efforts are made towards preparing consumers to accept the existing product.