Question

Explain the role of public relation.

Answer 1

Role of publicity in promotion mix:

• Publicity is considered to be the most reliable component of promotion mix.
• The company need not pay anything for publicity of its product and hence it is the cheapest promotion tool.
• Sometimes publicity includes the task of public relations in which the marketing manager can give more information with fewer efforts.
• Mass communication along with gained reliability on the company makes publicity more effective.
• Publicity creates awareness among potential customers about the product or the company. This way it directly boosts the selling efforts of sellers and distributors.